The perception that Māori excel in sport is taken for granted in Aotearoa, New Zealand. This perception however, does not tend to acknowledge that Māori are virtually absent in some sports and in the decision-making roles within sport organizations at the management and governance level. There are also ongoing issues with regards to the use of Māori symbols and culture on the national and global sporting stage. Although Māori have heavily invested in some sports (especially at the flaxroots and volunteer levels), and Māori culture continues to be exploited in the ever-increasing commercial and global world of sport, self-determination continues to remain evasive for Māori. This kōrero will discuss ways in which Māori reclaim their rights and highlights some of the ongoing struggles that Māori face within the institution of sport. Dr Farah Rangikoepa Palmer, Senior Lecturer in Sport Management and Coaching, Management Department, Massey Univeristy. Ngāti Mahuta and Ngāti Maniapoto (Ngāti Waiora) – Tainui. Currently an independent director on the New Zealand Māori Rugby Board, and a trustee of the TŪ TOA Trust (alternative programme for youth passionate about achieving their sport/education aspirations in a Māori context).